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Tag Archives: merchandising
RealReal: An Interesting Consignment-Based Retail Strategy
The RealReal “is the leader in authenticated luxury consignment. We offer the largest selection of pre-owned and authenticated luxury items including men’s and women’s luxury fashion, fine jewelry & watches and fine art. The RealReal sells pieces from designers such … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged competition, consignment, customer expectations, experiential retailing, inventory management, luxury, merchandising, online shopping, RealReal, strategy, video
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SSI Group: A State-of-the-Art Philippine Retailer
SSI Group is a Philippine retailer that describes itself in this way: SSI Group is the leading specialty retailer in the Philippines with an extensive portfolio of established international brands [including Payless Shoesource]. Our portfolio caters to all aspects of … Continue reading
Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing
Tagged customer expectations, global, merchandising, multichannel, opportunity, Payless Shoesource, Philippines, planning, Retail Touchpoints, SSI Group
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Bluemercury’s In-Store Strategy
Bluemercury is a luxury beauty products and spa retail chain with stores in about 20 states and the District of Columbia. Macy’s acquired Bluemercury in 2015. Recently, Retail TouchPoints did a video interview with Barry Beck, Founder & COO, Bluemercury: “With … Continue reading
Posted in Career Video Clips, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged Bluemercury, customer expectations, customer loyalty, customer service, experiential retailing, information, location, Macy's, merchandising, multichannel, Retail Touchpoints, video
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Retailing: From A to Z 