Tag Archives: merchandising

Mary Portas: A Woman’s Apparel Shop That Is Right on Target

Posted on August 27, 2012 by bermanevansretail

Watch this video with Mary Portas who describes her very appealing merchandising philosophy, her emphasis on customer service, and her use of experiential retailing.    

Posted in Retail Executive Interviews, Video Clips (non-career) | Tagged , , , , , , , , | Leave a comment

Will Intel’s Magic Mirror Change Apparel Shopping?

Posted on August 26, 2012 by bermanevansretail

Intel is widely recognized for the microchips that are used in computers and other high-tech products around the world. But did you know that it is also involved with a number of other emerging innovations, such as its Magic Mirror? As … Continue reading →

Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , | 6 Comments

New Ikea Catalogs: A 3-D Look

Posted on August 24, 2012 by bermanevansretail

Ikea is one of the world’s best global retailers; and it is always looking for ways to excite its customers while also keeping costs under control — in order to maintain its low-price strategy and generate profits at the same … Continue reading →

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | Leave a comment