Tag Archives: Macy’s

Macy’s Keeps Striving to be Seamless

As Macy’s expands its online presence, the company is also enhancing its ability to ship directly from stores to consumers so that the shopping experience is “seamless.” According to Erin Lynch, reporting for MultiChannelMerchant.com: “In what Macy’s is calling a continual effort … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , , , , | Leave a comment

Nordstrom Ranked as Top U.S. Fashion Retailer

Nordstrom is the favorite U.S. fashion chain according to a recent survey by  Market  Force Information. Nordstrom, a high-end department store chain, was praised for its customer  service, store atmosphere, easy returns, and merchandise selection. Kohl’s was second and Macy’s third in this … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , , , , , , , | 1 Comment

eBay: Back and Stronger Than Ever

Not long ago, eBay was experiencing some tough times, especially with the lessening of interest in its traditional auction system. Today, eBay is on another roll, even making the cover of a February 2013 issue of Fortune. Why is eBay doing so … Continue reading

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , , , , , | Leave a comment