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Tag Archives: location
Location-Based Targeting Is on the Move
There have been a lot of innovations in location planning in recent years. For example, see 1, 2, 3, 4, 5. And the advances keep on coming. As reported by Erin Harris, editor-in-chief, Innovative Retail Technologies: “Location-based technologies continue to help … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business
Tagged Global Location Trends Report, Innovative Retail Technologies, location, multichannel, opportunity, planning, technology, X Location Based Marketing Association
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Bluemercury’s In-Store Strategy
Bluemercury is a luxury beauty products and spa retail chain with stores in about 20 states and the District of Columbia. Macy’s acquired Bluemercury in 2015. Recently, Retail TouchPoints did a video interview with Barry Beck, Founder & COO, Bluemercury: “With … Continue reading
Posted in Career Video Clips, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged Bluemercury, customer expectations, customer loyalty, customer service, experiential retailing, information, location, Macy's, merchandising, multichannel, Retail Touchpoints, video
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Retailing: From A to Z 