Tag Archives: location

Store Entrances as a Branding Tool

Posted on June 9, 2013 by bermanevansretail

FixturesCloseUp.com provides “a pictorial inventory of unique or otherwise interesting small-scale fixtures seen across the entire range of retailing. Just as a city-scape is built up of individual bricks, beams, and boards, so a store is constructed of many small-scale … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , | Leave a comment

A New Showrooming Infographic

Posted on June 8, 2013 by bermanevansretail

In April, we posted an interesting infographic on the impact of showrooming. But this phenomenon merits even more attention. As recently reported by Retail Touchpoints: “Consumers are increasingly using their mobile devices to search for the best deals, which is … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

Social Media Still Not a Key Driver of Retail Revenues

Posted on June 7, 2013 by bermanevansretail

Despite the popularity of social media by many retailers and their customers, social media are still not driving much in the way of retail revenues. As reported by Multichannel Merchant, Monetate conducted a 2013 research project on social commerce trends. Here … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , | Leave a comment