Tag Archives: Joel Evans

All Types of Retailers Need to Use Database Marketing

Posted on June 20, 2016 by bermanevansretail

Both small and large firms need to have good customer databases, although their approaches may be quite diverse. This television interview of Hofstra University’s Professor Joel Evans (from the Zarb School of Business) recently appeared on Fios1’s Money & Main$treet … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , , , , , | 1 Comment

Self-Branding and Career Success/Failure

Posted on May 30, 2016 by bermanevansretail

About two weeks ago, we published several posts about your self-branding through your life and your career (1, 2, 3, 4). YouTube clips were included. So, what happens when there is a disconnect between our perceived self-brand (how we see … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , | 1 Comment

Self-Branding Across Roles and Life Stages: Part 3

Posted on May 19, 2016 by bermanevansretail

Recently, Zarb School of Business Distinguished Professor Joel Evans of Hofstra University did an extended radio interview with Suzanne Phillips, Psy.D. on self-branding from different perspectives and across our diverse roles. Self-branding — how we see ourselves and how we … Continue reading →

Posted in Career Useful Information, Career Video Clips, Careers in Retailing, Part 1: Overview/Planning | Tagged , , , , , , , , , , , , , , , , | 3 Comments