Tag Archives: global

McDonald’s 20-Year Marketing Timeline

Posted on May 4, 2016 by bermanevansretail

McDonald’s is one of the leading advertisers in the world,  spending about $2.5 BILLION globally each year (with more than half of that amount in the United States). As such, it is very demanding. According to Advertising Age: “McDonald’s is … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | 2 Comments

Advice for Small Business

Posted on April 29, 2016 by bermanevansretail

The “7 Days of Genius,” was sponsored by MSNBC and New York’s 92nd Street Y: This was “a chance to celebrate inspiring thought leaders in many areas including small business. We’ve been fortunate to talk to some of the greatest … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Video Clips (non-career) | Tagged , , , , , , , , , , | 2 Comments

SSI Group: A State-of-the-Art Philippine Retailer

Posted on April 5, 2016 by bermanevansretail

SSI Group is a Philippine retailer that describes itself in this way: SSI Group is the leading specialty retailer in the Philippines with an extensive portfolio of established international brands [including Payless Shoesource]. Our portfolio caters to all aspects of … Continue reading →

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing | Tagged , , , , , , , , , | 1 Comment