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Tag Archives: discount
Discounts ARE Still Important to Many Shoppers
Last month, we reported that one recent research study found that “consumers may finally be moving from their interest in price as the driving force in their shopping behavior to a greater emphasis on quality.” But, many shoppers are still quite … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing
Tagged competition, consumer goods, customer expectations, discount, merchandising, Nielsen, planning, pricing, sale, trends, Wall Street Journal
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Are Price Shoppers Worth Pursuing?
For many years, there has been intense discussion about the concept of customer lifetime value. According to this concept, loyal shoppers will make many purchases over their lifetime, thus enabling companies to accrue long-term profits from those shoppers. This concept … Continue reading
Retailers’ Interest in Outlet Stores
For many traditional retailers, outlet stores have become an essential part of their overall store strategy mix. Here’s why. According to Kyle Stock, writing for Businessweek: “High-end department stores are slumming … sort of. At pricey apparel retailers such as Neiman … Continue reading
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing
Tagged competition, customer expectations, customer loyalty, discount, location, merchandising, multichannel, Neiman Marcus, Nordstrom, opportunity, outlet store, Ross Stores, segmentation, strategy, success, TJ Maxx
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Retailing: From A to Z 