Tag Archives: customer service

How Shoppers Are “Looking Local”

Consumers don’t just patronize large chains. They also local like their local retailers. As reported by Rely Local: “According to comScore’s 5th Annual Local Search Usage Study for 2012, findings show that people have more trust in local Internet search … Continue reading

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | Leave a comment

Who Are the Most Beloved Retail Store Brands?

New Media Metrics recently conducted research to determine the most appealing retailers — those that have the most “emotional attachment” with their customers. As reported by Jennifer Rooney for Forbes: “Holiday shopping season is in full swing. Stores are locked in … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing | Tagged , , , , , , , , , , | Leave a comment

Macy’s Two Days of Christmas Blitz: Open 48-Plus Hours Straight

To pump up holiday sales, Macy’s will be open nationwide from 7:00 AM on Friday December 21 until midnight Sunday December 23. As Caroline Winter reports for Businessweek: “American retailers have never been shy about extending their operating hours during … Continue reading

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | Leave a comment