Tag Archives: customer loyalty

How Wireless Phone Carriers Will Benefit from the iPhone 5

Posted on September 11, 2012 by bermanevansretail

Until now, Apple has received the main benefits from its iPhones. Because of the popularity of the iPhone, wireless carriers have sold new iPhones for far less than they paid for the phones. They have tried to make up for … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Social Media and Retailing, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , , , | Leave a comment

Using Prices as a Segmentation Tool

Posted on September 8, 2012 by bermanevansretail

Mark Stiving, writing for Upstream Commerce, offers a lot of useful tips for using prices as differentiators for different shoppers. Here are some highlights from a recent Stiving article: “Are you tracking what each customer buys? Are you using that … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , | Leave a comment

McDonald’s Adding Vegetarian Outlets in India

Posted on September 7, 2012 by bermanevansretail

McDonald’s operates and franchises outlets around the world. According to its Web site: “McDonald’s is the leading global foodservice retailer with more than 33,500 local restaurants serving nearly 68 million people in 119 countries each day.” Eighty percent of its … Continue reading →

Posted in Global Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together | Tagged , , , , , , , , , | Leave a comment