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Tag Archives: customer expectations
Increasing Customer Satisfaction — and Profitability
In this era of self-service and online retailing, some companies struggle with providing the level of customer service that shoppers want. Consider these comments from Zendesk, which offers a customer service platform: “Welcome to the age of the customer, where … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged customer expectations, customer loyalty, customer service, experiential retailing, infographic, merchandising, multichannel, promotion, tips
1 Comment
The Role of In-Store Technology in Omnichannel Retailing
What is the proper role of in-store technology in this omnichannel world of retailing? Is it typically “cool” or “creepy”? As reported by eMarketer: According to April 2015 polling by RichRelevance, creepy is more common than cool. Retailers have a … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged bad behavior, customer expectations, eMarketer, experiential retailing, in-store, merchandising, multichannel, omnichannel, RichRelevance, technology, trends, trust
2 Comments
Catering to Buyer Personas: Infographic and Video Examples
Virtually all marketers are familiar with — and most apply — the concept of market segmentation. One under-appreciated way of segmenting consumers is through the use of buyer personas, which are composite identities that represent the types of prospects (segments) … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career)
Tagged buyer persona, customer expectations, infographic, MarketingTechBlog, multichannel, opportunity, planning, Savvy Panda, segmentation, shoppers, Single Grain, video
1 Comment
Retailing: From A to Z 