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Tag Archives: customer expectations
Whole Foods and Customer Wellness
Whole Foods is a supermarket chain that emphasizes natural and organic food. It has been a very strong leader in its segment of the marketplace. Healthier eating is becoming more important to many consumers — and to retailers. As JWT … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career)
Tagged customer expectations, customer loyalty, experiential retailing, health, segmentation, social media, supermarket, video, wellness club, Whole Foods
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High-Tech Changing Retail Merchandising Practices
Here’s a good take on the evolving use of technology in retailing by Erik Sherman, writing for Inc.: “The retail industry is undergoing significant changes in the merchandising process — at least, so says a recent survey by RSR Research. The … Continue reading
Posted in Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing
Tagged customer expectations, experiential retailing, merchandising, opportunity, RSR Research, shoppers, shopping, technology, tips, trends
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Mobile App Privacy Concerns Varies by Segment
As retailers turn more to mobile apps, they need to understand the privacy concerns of their customers. Click the chart to learn more from eMarketer.
Posted in Online Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues, Social Media and Retailing
Tagged app, customer expectations, ethics, identity theft, mobile shopping, online shopping, privacy, segmentation, shoppers, social media, trust, video
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