Tag Archives: customer expectations

The Customer Is King, But ….

Posted on March 23, 2013 by bermanevansretail

Here is an interesting take on customer satisfaction from Harley Manning, a vice-president and research director at Forrester Research, who was recently asked this question: ‘When should we put aside the need for profits and fund customer experience projects instead?’ “His … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | Leave a comment

How Can Loyalty Programs Best Satisfy Customers?

Posted on March 22, 2013 by bermanevansretail

What are consumers most interested in with the loyalty programs to which they belong? According to eMarketer: “Multichannel and Web-only retailers can earn customer loyalty by mitigating the pain points consumers encounter while shopping online. Focusing on improving shipping and delivery time, … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , | Leave a comment

Barcodes Come to Smartphones

Posted on March 21, 2013 by bermanevansretail

Until now, smartphones have not been able to accurately read product barcodes. This is about to change with the introduction of the Samsung Galaxy S4 in April 2013. According to James Wester, writing for selfserviceworld.com: “As expected, the S4 will be … Continue reading →

Posted in Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , , , , , | Leave a comment