Tag Archives: customer expectations

Larger Retailers Having Trouble in India

As the world’s second-largest market in the world, India has been attracting a number of foreign retail chains. While some are succeeding, others have had a tough time. The “mom-and-pop” store remains extremely popular in India. Here is a recent … Continue reading

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , | Leave a comment

Redbox Instant Goes Live

Redbox (owned by Coinstar) has been planning to expand beyond its video-rental vending machines to the online streaming of movies for quite a while. Now, that is a reality as Coinstar and Verizon have partnered to form Redbox Instant by … Continue reading

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Secrets to Setting Competitive Prices

It’s pretty hard for a retail firm to be successful if it (a) does not know what prices its competitors are offering and (b) it does not have a pricing strategy that reflects the competitive marketplace — whomever the retailer … Continue reading

Posted in Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | Leave a comment