Tag Archives: customer expectations

Bravo, Office Depot’s Anti-Bullying Campaign

Posted on August 22, 2013 by bermanevansretail

Bullying has become a global concern, with particularly nasty social media posts leading to depression and even some suicides among those being bullied. So, here’s a “bravo” to Office Depot for teaming up with the popular youth-oriented band One Direction.  … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , | Leave a comment

An Interview with Auntie Anne’s Founder

Posted on August 21, 2013 by bermanevansretail

Anne Beiler is the founder and CEO of Auntie Anne’s. Recently, she sat down for an interview with Fortune about her career and life. As Dinah Eng notes in the lead in to the interview: “When Anne Beiler bought a … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , | 1 Comment

Amazon’s New Pinterest-Like Offerings

Posted on August 17, 2013 by bermanevansretail

As we know, Amazon.com considers its mission to be “Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.” Now, it wants to … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | 1 Comment