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Tag Archives: customer expectations
Which Is More Important to Online Shoppers: The Customer Experience OR Free Shipping?
This is a vital question for online retailers — especially since free shipping has become such a competitive tactic. And the answer really should be that both are important. As reported by Tim Parry for Multimerchant Merchant: “An overwhelming majority … Continue reading
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged customer expectations, customer service, merchandising, online, opportunity, shipping, tips
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How Mobile Devise Users Utilize Their Apps
With the rapid increase in mobile devises — and the number of apps developed for them, it is imperative that retailers understand why and how consumers are using their apps. As recently reported by eMarketer: “Consumers expect to receive something … Continue reading
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Social Media and Retailing
Tagged customer expectations, eMarketer, experiential retailing, merchandising, mobile apps, mobile shopping, multichannel, online shopping, opportunity, planning, technology, trends
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Mobile RFID: Not Just for Online Retailers
It is more important than ever that store-based retailers understand how mobile devices can be used to drive business for their stores — and to plan and act accordingly. As Lorna Pappas reports for Retail TouchPoints: “Brick-and-mortar shopping looks more … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing
Tagged customer expectations, customer loyalty, customer service, experiential retailing, mobile, multichannel, opportunity, planning, RFID, store, technology
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Retailing: From A to Z 