Mobile RFID: Not Just for Online Retailers

It is more important than ever that store-based retailers understand how mobile devices can be used to drive business for their stores — and to plan and act accordingly.
As Lorna Pappas reports for Retail TouchPoints: “Brick-and-mortar shopping looks more like an online experience every day. From pre-shopping research, geo apps, and on-floor assistance to mobile RFID and checkout, mobility increasingly touches the in-store customer ― both directly and from the back room.”
Read a lot more by clicking the image.




This entry was posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing and tagged , , , , , , , , , , . Bookmark the permalink.

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