Tag Archives: customer expectations

Is BMW’s New High-Tech Selling Approach Going to Be a Winner?

Posted on February 20, 2014 by bermanevansretail

As we have reported before (see the story on Tesla seeking to bypass traditional car dealers), the retail auto industry is changing. Now comes word that BMW is going to change the dealership experience and modify the role of salespeople. … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , , , , | 3 Comments

Global E-Tailing in 2020

Posted on February 18, 2014 by bermanevansretail

Where is global E-tailing heading over the next several years? We know it’s going to get bigger and bigger. Recently, OC&C Strategy Consultants published “The Global Retail E-mpire” report, which ” estimates the value of online retail trade based on … Continue reading →

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information | Tagged , , , , , , , , | 4 Comments

Are Your Customers Passionate About You?

Posted on February 17, 2014 by bermanevansretail

As we know, customer satisfaction alone is often insufficient for generating and sustaining long-term customer loyalty. It is important to exceed customer expectations whenever possible and drive greater customer passion. Consider these findings from a recent Responsys study of U.S. … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | 3 Comments