Tag Archives: customer expectations

Sensory Marketing – Strengthening Brand Perception by Appealing to all the Five Senses

Posted on September 5, 2014 by bermanevansretail

Although the notion of appealing to the senses to sell products is not new, it is evident that the future belongs to companies that create more than just products or services. It lies within the grasp of brands that are … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , | 1 Comment

How to Have a Better Online Store

Posted on September 1, 2014 by bermanevansretail

Originally posted on Retailing: From A to Z:
More small retailers have developed online stores in recent years. The costs are relatively low, there are many easy-to-use templates, and a variety of outsourcers offer Internet services. Nonetheless, some of these…

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , | 2 Comments

Addressing Gender Differences in Online Persuasion Strategies

Posted on August 30, 2014 by bermanevansretail

As we wrote a while back in one of our most popular posts, there has been significant research about differences in online shopping behavior by gender. MindWhat, an analytics firm observes: “Are men from Mars? And women from Venus? Probably … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | 1 Comment