Tag Archives: customer expectations

What Would YOU Do If You Won $100,000?

Posted on August 29, 2014 by bermanevansretail

Well, this is not like winning a $100 million lottery. However, it is a good sum of money for [most of] us to have to spend. As marketers, we’d like to know if answers to this question differ by age … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business | Tagged , | Leave a comment

KFC: A Limited Play on Nostalgia and a New $5 Fill-Up Meal

Posted on August 28, 2014 by bermanevansretail

One KFC store recently ran a TV advertisement that harkened back to simpler times and cheaper prices. It’s too bad that only one KFC outlet ran this promotion and only for one day. As reported by JWT Intelligence: “Although gas prices have … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , | 1 Comment

Online Retailing Through the Years

Posted on August 24, 2014 by bermanevansretail

As we have reported before (see, for example: 1, 2), online retailing remains strong both in the United States and around the world. Here is an infographic from SnapParcel, an Ireland-based courier service, that looks at the evolution of E-commerce … Continue reading →

Posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , , | Leave a comment