Tag Archives: customer expectations

Have You Mastered Twitter Yet?

Posted on March 25, 2015 by bermanevansretail

With the growing popularity of Twitter as a business communications platform, companies have various decisions to make — including these: Does every tweet mentioning the firm’s name require a response? How should firms respond to positive tweets? To negative tweets? … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 1 Comment

A Great Competive Advantage: Online Classes from Michaels and Creativebug

Posted on March 22, 2015 by bermanevansretail

Michaels is always looking for a competitive edge — and its latest venture, a collaboration with Creativebug (a creator of online classes), certainly bears this out. According to Michaels Web site: “We believe Michaels is where creativity happens. With 1,262 … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Video Clips (non-career) | Tagged , , , , , , , , , | 1 Comment

An Infographic Dictionary for Business Founders

Posted on March 20, 2015 by bermanevansretail

Often times, the lingo involved with startups is in a class by itself. So, what terminology is essential for business founders to know? As Pedro Sanchez de Lozada writes for Udemy, an online educational firm: “Silicon Valley not only has … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Social Media and Retailing | Tagged , , , , , , , , , | 1 Comment