Tag Archives: bricks and clicks

An Innovative Approach to Bricks-and-Clicks Retailing

In this era of omnichannel retailing, new technological tools are being continually introduced to enable retailers to offer the best possible customer shopping experience. Here’s a creative approach to bricks-and-clicks retailing from Salesfloor. With Salesfloor Storefront and Salesfloor Connect: For the … Continue reading

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , | 1 Comment

Enhancing the State of Store Traffic

A major area of concern for retailers with a physical presence is how to maintain a strong flow of engaged store traffic. According to Platt Retail Institute:  “The success of a retailer hinges on many factors. Ultimately, sales at a … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 1 Comment

From Online to Offline: More Companies Doing It

Amazon — which recently announced that it would open a brick-and-mortar in Manhattan — is only the latest online retailer (but certainly the biggest 🙂 ) to decide to go multichannel. Other firms that have been making the move include … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business | Tagged , , , , , , , , , , , , , , , | Leave a comment