Tag Archives: apparel

Express and Social Media

Posted on September 4, 2012 by bermanevansretail

Express is a specialty apparel and accessories retail chain that mostly targets its merchandise at 20- to 30-year-old female and male shoppers. As such, the firm has been a leader in the use of social media — even offering its products for sale … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing | Tagged , , , , , , , , , , | 1 Comment

Mary Portas: A Woman’s Apparel Shop That Is Right on Target

Posted on August 27, 2012 by bermanevansretail

Watch this video with Mary Portas who describes her very appealing merchandising philosophy, her emphasis on customer service, and her use of experiential retailing.    

Posted in Retail Executive Interviews, Video Clips (non-career) | Tagged , , , , , , , , | Leave a comment

Will Intel’s Magic Mirror Change Apparel Shopping?

Posted on August 26, 2012 by bermanevansretail

Intel is widely recognized for the microchips that are used in computers and other high-tech products around the world. But did you know that it is also involved with a number of other emerging innovations, such as its Magic Mirror? As … Continue reading →

Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , | 6 Comments