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Tag Archives: apparel
Where Do Consumers Research and Buy Apparel and Footwear?
Despite the tremendous increase in researching and buying products online, many apparel and footwear customers still often like to patronize physical stores — and for research, not just buying. As reported by eMarketer: “Consumers may be happy to research online, … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing
Tagged apparel, bricks and mortar, eMarketer, experiential retailing, footwear, information, multichannel, online shopping, PricewaterhouseCoopers, toys
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What Makes Uniqlo Glitter?
Uniqlo makes and sells casual apparel that includes several categories and social groups. Its clothing items “simple and essential yet universal, so people can freely combine them in their own unique style.” What makes Uniqlo so successful and distinctive? According … Continue reading
Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged apparel, customer expectations, customer service, experiential retailing, fashion, Japan, merchandising, multichannel, planning, shoppers, strategy, success, Uniglo
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France’s Orchestra Using Technology to Save Out-of-Stock Losses
Like many firms, French children’s apparel retailer Orchestra has had to deal with dissatisfied customers when store merchandise is out of stock. Now, it has come up with a solution. As reported by SelfServiceWorld.com: “Until recently, if a shopper needed a … Continue reading
Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing
Tagged apparel, customer expectations, customer service, experiential retailing, France, global, IntuiLab, kiosk, merchandising, Orchestra, stockout, technology, trends
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