Tag Archives: Amazon

Funny Reviews on Amazon

Posted on August 29, 2013 by bermanevansretail

Most firms recognize that online customer reviews are quite important. They can sometimes greatly stimulate sales or negatively impact them. This is certainly true for companies selling through Amazon.com. Given the importance of online reviews, reading the recent article on … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , | 1 Comment

Amazon’s New Pinterest-Like Offerings

Posted on August 17, 2013 by bermanevansretail

As we know, Amazon.com considers its mission to be “Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.” Now, it wants to … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | 1 Comment

Beware Shoppers: You’re Being Tracked

Posted on July 25, 2013 by bermanevansretail

As we’ve reported various times before, companies frequently track our behavior — both online and in the store. Does the pervasiveness of this concern you? Take a look at this recent article in the New York Times by Stephanie Clifford and Quentin … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Privacy and Identity Theft Issues, Video Clips (non-career) | Tagged , , , , , , , , , | 1 Comment