Tag Archives: 2017

Retailing A to Z: New Edition of Retail Management Text

Posted on March 13, 2017 by bermanevansretail

We are delighted to announce the publication of the thirteenth edition of Retail Management: A Strategic Approach. by Barry Berman, Joel R. Evans, and Patrali Chatterjee. We have not rested on our laurels. [Click on the image to visit the … Continue reading →

Posted in Career Video Clips, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , | 1 Comment

McDonald’s Shifting Gears

Posted on March 6, 2017 by bermanevansretail

McDonald’s is revamping its global strategy in hopes of stimulating sales and profits. Some of its planned changes are substantial. In January 2017, McDonald’s announced that it was selling a majority stake in its Chinese business. Given the huge size … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , | 1 Comment

Don’ts for Retailers Using Social Media

Posted on January 30, 2017 by bermanevansretail

In this new era of fake news, alternative truth, and inflammatory messages on social media, it is a good time for us to appraise (or reappraise) our own use of social media. Are we doing the best we can to … Continue reading →

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues, Social Media and Retailing | Tagged , , , , , , , , , , , , , , , , | Leave a comment