Return Policies as a Shopping Satisfier

Posted on December 21, 2012 by bermanevansretail
As this photo shows, good return policies are a key to contented, loyal customers. Everyone wants to feel that they are treated properly.
For a lot more advice about retailing practices from Tony Kadysewski, click the image.

 

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment

How Consumers Rate Mobile Shopping Experiences

Posted on December 20, 2012 by bermanevansretail
Mobiquity recently commissioned a study on the mobile shopping experiences of U.S. customers at leading brick-and-mortar retailers. 
The results are highlighted in this infographic.

 

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , | Leave a comment

The “Dark Art” of E-mails from Retailers

Posted on December 19, 2012 by bermanevansretail
Retailers are working very diligently to get shoppers to react to their E-mail offers — in an environment where people often view such e-mail as spam or junk.
As Elizabeth Holmes reports for the Wall Street Journal: “The first one lands before the sun comes up: ‘Sale! Our buyers’ favorite picks up to 50% off.’ An hour later, there’s another: ‘Four deals inside and everything ships free!’ By the time you get to work, even more: ‘Exactly What She Wants: Chic Shoes and Handbags on Sale Now!’ In the avalanche of messages hitting in-boxes this time of year, retailers’ E-mails work extra hard to stand out, with painstakingly-crafted sales pitches that nudge you through a desired progression that starts with opening the E-mail, reading it, clicking through to the Webs ite and, finally, the holy grail, making the purchase.”
Click the image for a WSJ video on these tactics.

 

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , | Leave a comment