Private Label: A World of Difference

Posted on November 3, 2013 by bermanevansretail
During the recent recession, the sales of private-label products rose dramatically, due to more consumers shopping for lower-priced merchandise. Private-label sales are expected to remain strong in  the future as retailers have also introduced “premium” private brands and otherwise expanded their own branding efforts.
Globally, private-label products account for about a 16 percent dollar share for fast-moving consumer goods (FMCG), according to Nielsen. But, interestingly, the popularity of private-label products varies dramatically around the world. Just take a look at the chart below!
Click the chart to read more from Nielsen.

Global Private Label

 

Posted in Global Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | Leave a comment

Which Is More Important to Online Shoppers: The Customer Experience OR Free Shipping?

Posted on November 1, 2013 by bermanevansretail
This is a vital question for online retailers — especially since free shipping has become such a competitive tactic. And the answer really should be that both are important.
As reported by Tim Parry for Multimerchant Merchant:
“An overwhelming majority of holiday shoppers will respond to retailers’ promotions offering free shipping, and they will ultimately shop with the retailer who can guarantee an on-time delivery date and/or the best shopping experience, according to MarketLive’s annual online retailer survey and recommendations for the 2013 holiday retail season. ‘Online shoppers have become quite savvy. They know how to comparison shop from their mobile phones and they have come to expect certain things like free shipping,’ said Ken Burke, founder and chairman of MarketLive. ‘But our survey also uncovered many tactical things that online retailers can do this holiday season — like tangible gift cards, 24/7 customer service reps, and online ratings and social sharing — to attract customers, retain margins, and compete successfully this holiday season.’”
Click the image to read more from Parry.

 

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , | 1 Comment

How Mobile Devise Users Utilize Their Apps

Posted on October 31, 2013 by bermanevansretail
With the rapid increase in mobile devises — and the number of apps developed for them, it is imperative that retailers understand why and how consumers are using their apps.
As recently reported by eMarketer: “Consumers expect to receive something in exchange for their time and data usage. In a February 2013 study by market research firm Ipsos OTX and Ipsos Travel @dvisor, a full 50% of U.S. mobile device users said they used branded mobile apps in order to receive discounts and coupons; 20% said they used them to participate in contests, for which they were likely to receive prizes and other incentives.”
Click the chart to learn more.

 

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Social Media and Retailing | Tagged , , , , , , , , , , , | Leave a comment