Timing Holiday Promotions

Posted on November 7, 2013 by bermanevansretail
We know that many consumers will be hunting for bargains during the 2013 holiday season. And many retailers will be timing their discounts very carefully to generate the most total revenues — ahead of their competitors.
So, what are retailers going to do to time their sales this holiday season?
Here are some consumer tips from Kathy Kristof, writing for CBS Money Watch. These tips represent a good form of competitive intelligence for retailers: “The holiday shopping season is here and likely to get off to a fast start thanks to an unusually early Hanukkah and retailers anxious to get a jump on their competitors. But while Black Friday fever can delude consumers into believing that you’ll get the best deals, if you’re just willing to do all your shopping until that magic date, holiday discounts are tricky. You are better off buying some things earlier; some later; and some in late December or January.”
Click the image to learn Kristof’s top bargain-hunting tips. Are you in sync? 🙂

 

 

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , | 2 Comments

Is the “Big King” a “Big Mac” in Disguise?

Posted on November 5, 2013 by bermanevansretail
Burger King has been battling with McDonald’s for years, while McDonald’s — the largest fast-food chain in the world — mostly ignores BK and does its own thing.
Burger King’s latest maneuver is the new Big King hamburger. And yes, it’s tweaking McDonald’s again. As the Wall Street Journal’s Julie Jargon observes: “Uh-oh, it looks like the Hamburglar has been up to no good. Only this time he’s stolen a Big Mac, handed it over to the competition at Burger King, and re-branded it a ‘Big King.’”
Which of these two photos represents the Big Mac and which is the Big King?
Click on the images to read more from Jargon and to get the answer to the preceding question. 🙂 

 

Photos by Burger King and McDonald’s

 

Post suggested by KCJ

 

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | Leave a comment

Better Personalizing the Retail Experience

Posted on November 4, 2013 by bermanevansretail
In this multichannel era, it is imperative that store-based retailers work harder on their customer personalization efforts.
As noted by Linda Lacina, writing for Entrepreneur: “The key to keeping brick-and-mortar relevant to shoppers lies in personalization. That’s one of the main findings from research compiled by Medallion, a retail agency based in New York. The data breaks down different categories of shopper as well as tips to increase engagement and awareness.
Click the infographic for a larger version.

 
retail-its-personal-infographic
 

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , | 2 Comments