Online Tips for Small Retailers: A Video

Posted on September 29, 2014 by bermanevansretail
This TV interview recently appeared on Fios1’s Money & Main$Street show. It deals with the issues surrounding small retailers and their involvement with the Web.
 

 

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , | 2 Comments

Tips for Getting Your Dream Job

Posted on September 28, 2014 by bermanevansretail

Live Your Dream – See the Tips! Watch the Video!

Evans on Marketing's avatarEvans on Marketing

We’ve made many posts on career planning and development. In fact, we have a fullcategory on this topic— with about 200 posts.

We’d like to add to this library with a good multimedia presentation by Fortune related to “9 tips to land your dream job.”

As Erika Frey writes:

“Ah, the dream job. Just as work has been reshaped by technology and globalization, so too have our professional fantasies. While jobs atop the corporate ladder haven’t totally lost their luster, more and more Americans are seeking work-life balance. And now that leaner, recession-tested firms are hiring again, they’re looking for something different too. Given the new landscape, we asked a few ­experts —­ career coaches, headhunters, and recruiters — to weigh in with their best, most relevant tips for today. The old rules still ­apply—network, network, network!—but here’s the latest on how to land that ideal job, whatever…

View original post 21 more words

Posted in Career Useful Information, Careers in Retailing | Tagged , , , , , , , , | 1 Comment

Today’s Informed Purchase Journey

Posted on September 26, 2014 by bermanevansretail
Informatica is a large independent provider of data integration software. As the company notes:
“Complete, reliable, and attractive information – across every channel – is the key to a great customer experience and better sales. It’s hard to keep up with customer demands in a single channel, much less multiple channels. Download The Informed Purchase Journey, our free E-bBook (http://bit.ly/1smIxPR), getting product data right and helping your customers buy from you. The Informed Purchase Journey requires the right product, to right customer at the right place. Know your customers, know your products, know your data.”
Here are an interesting infographic and video from Informatica.

 

 

 

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , | 1 Comment