The Value of Analytics to Retailers

Posted on June 6, 2015 by bermanevansretail
In today’s competitive — and often slow-growth — environment, in-depth retail analytics are more important than ever.
Here is a very informative infographic on retail analytics from India’s Ankur Khandelwal, a Data Analyst at Robosoft Technologies.

 

 

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Technology in Retailing | Tagged , , , , , , , | 1 Comment

When Do Shoppers Prefer Self-Checkouts?

Posted on June 5, 2015 by bermanevansretail
As we wrote a while ago, self-checkouts are here to stay. However, their popularity among shoppers varies greatly by retail format and in-store buying situation.
Recently, Retale conducted a large-scale study on self-checkouts. As summarized by eMarketer:
“When it comes time to purchase in-store, shoppers want the speediest checkout process possible, and many are taking matters into their own hands with kiosks, according to April 2015 polling by Retale. Of the more than 1,000 U.S. Internet users polled, 85% had used in-store self-service checkout kiosks. This was even higher among younger respondents, as 91% of millennials reported using self-checkout, compared with 81% of the 35-and-older group.”
“Despite limitations, nearly half (49%) of respondents wanted self-service kiosks in every store. The most in-demand locations were mass merchandisers, supermarkets, and drugstores. About one-quarter cited convenience stores, department stores, or specialty stores.”
Click on the chart to read more. 

 

 

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , , , , , | 1 Comment

Retailing Leads U.S. Industries in Digital Ad Spending

Posted on June 3, 2015 by bermanevansretail
Are you surprised by the title of this post? Or, is it something to which you were already aware?
According to eMarketer:
“U.S. retail industry ad spending on paid digital media will reach $12.91 billion in 2015 and grow to $19.98 billion by 2019, for a compound annual growth rate (CAGR) of 12.3% over the 2014-to-2019 period forecast by eMarketer. Despite a gradual leveling off of spending increases, retail will remain the leader among industries when it comes to digital ad spending during this time frame, according to a new eMarketer report, “The U.S. Retail Industry 2015: Digital Ad Spending Forecast and Trends,” part of our “Digital Ad Spending Benchmarks by Industry” report series.”
Click the image to read more from eMarketer.

 

 

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , | 1 Comment