Very valuable post on career planning updated for 2016. Look at the slideshow for hints, trends, online resources.
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Do YOU Understand the “Me” Marketplace?
As we have noted several times before (for example, see 1, 2, 3, 4), greater personalization is essential in today’s highly competitive, multichannel retail marketplace.
With this in mind, consider these observations from Visual.ly — and check out the infographic below:
“Retail success today is about serving the individual consumer. Consumers want to shop where they are, and they want a two-way interaction with retailers, not just a big BUY NOW. They want to feel like brands are relevant to them, and like they’re in control of the shopping process.”
“We helped McKinsey & Company consulting develop this infographic to visualize research it did around the current ‘Me’ marketplace. The infographic pulls together disparate data points, organizing them around three pillars: technology, tools, and talent.”
Note: This post is an updated version of an earlier blog.
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged competition, customer expectations, infographic, McKinsey, me, opportunity, segmentation, shoppers, trends, Visual.ly
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Whom Do Internet Users Trust Most as a Source of Shopping Information?
For important purchases, shoppers — whether bricks-and-mortar-oriented or online-oriented — often seek out information from other parties and are willing to spend time in doing so.
Recently, eMarketer did research on Influencers:
“Retail uses social influence throughout the path to purchase, as explored in a new eMarketer report, ‘Influencers in U.S. Retail: The YouTube Stars, Reviewers, and Superfans Consumers Trust.’ Because much of their attention has been on the bottom of the purchase funnel, retailers have relied on brand partners to create the product-level awareness and positioning that has powered the growth of influencer marketing.”
“As a result of their focus further down in the funnel, retailers have been relatively slow adopters of influencer marketing. Despite being late to the party, retailers are learning to use influencer marketing to create the type of awareness that drives traffic to stores and sites.”
Click the chart to read more.
Retailing: From A to Z 