Category Archives: Video Clips (non-career)

There are numerous retail-based video clips here that are more strategic than career-oriented.

McDonald’s In-Store Teamwork

Posted on October 14, 2012 by bermanevansretail

McDonald’s prides itself on the customer service experience provided to its patrons. Take a look at this video clip.

Posted in Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , | 5 Comments

This Is a Big Deal: Black Friday Not Always a Bargain

Posted on October 9, 2012 by bermanevansretail

This post is important enough as a consumer shopping tip that I am posting it at both of my blogs (bermanevansretail.com and evansonmarketing.com). I’m sure that more than a few retailers are not happy with the Wall Street Journal for publishing … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , | Leave a comment

Macy’s Evolving Digital Strategy

Posted on September 27, 2012 by bermanevansretail

Macy’s has really ramped up its digital strategy.

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , , , | Leave a comment