Category Archives: Video Clips (non-career)

There are numerous retail-based video clips here that are more strategic than career-oriented.

Visa Being More Retailer Friendly

Posted on February 23, 2016 by bermanevansretail

As part of its initiatives to expand its retailer base — and to grow greater retailer loyalty, Visa is enacting several tactics. Here is one of them: the Visa Commerce Network (VCM). Here is a synopsis of VCM, as reported … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Video Clips (non-career) | Tagged , , , , , , , , , | Leave a comment

Nordstrom Goes More Social

Posted on February 9, 2016 by bermanevansretail

Nordstrom has been a popular upscale retailer, renowned for its superior customer service, for about 115 years. As the company notes at its Web site: “We’re proud to serve customers at 323 stores in 39 states and Canada. Customers are served … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , | 1 Comment

What Do YOU Think Are Best and Worst Super Bowl Ads Ever?

Posted on February 5, 2016 by bermanevansretail

During the first 49 Super Bowls, there have been a lot of TV commercials presented, and billions of dollars spent on them. So, which of these commercials are considered the best and which the worst? Before reading the experts’ choices, … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , | 1 Comment