Nordstrom Goes More Social

Nordstrom has been a popular upscale retailer, renowned for its superior customer service, for about 115 years. As the company notes at its Web site:
“We’re proud to serve customers at 323 stores in 39 states and Canada. Customers are served at 121 full-line stores in the U.S. and Canada, 194 Nordstrom Rack locations, five Trunk Club clubhouses — a personalized styling service — two Jeffrey boutiques, and one clearance store. We also serve customers online in 96 countries through Nordstrom.com. And our nordstromrack.com site, which operates in partnership with our private sale site HauteLook, gives customers in the U.S., Canada, and Australia access to off-price fashion at considerable savings.”
“We believe fashion is a business of optimism, and in that spirit, we continue to grow and evolve. Free shipping and free returns, mobile shopping, and exciting new retail partnerships offer us continued opportunities to serve more customers in more ways with a fresh, relevant shopping experience and inspiring style. Fashion changes. Shopping changes. Our commitment to happy customers doesn’t.”
In recent years, Nordstrom has really picked up its pace with social media. Here are just a few of its 2016 YouTube videos.


 

 

 

This entry was posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) and tagged , , , , , , , , . Bookmark the permalink.

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