Category Archives: Social Media and Retailing

Retail conversations are increasingly two-way interactions; many blogs have a great impact on given retailers’ performance (and blog messages are not typically controlled by the retailers).

Three Retail Social Media Success Stories

Posted on October 28, 2014 by bermanevansretail

Many retailers’ social media campaigns do not live up to company expectations. We can learn a lot by studying the successful campaigns of other retailers. Sanderson, which delivers software for manufacturing and multichannel retail, has put together a slideshow illustrating … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , | 1 Comment

Are YOU as Cyber-Secure as You Should Be? Some Video Tips

Posted on October 15, 2014 by bermanevansretail

Identity theft and loss of privacy are BIG issues. In this video, we point out several “scary” aspects of cyber security as well as offer several tips. Protect YOURSELF. We can be our best friend — and our worst enemy. … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , | 2 Comments

When Do People Do Their Holiday Shopping?

Posted on October 12, 2014 by bermanevansretail

As we enter the 2014 major holiday shopping season — yes, it’s that time already, it is important to understand when consumers will shop. According to Google: “This holiday shopping season will be our most connected ever, with devices at … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , | 3 Comments