Category Archives: Social Media and Retailing

Retail conversations are increasingly two-way interactions; many blogs have a great impact on given retailers’ performance (and blog messages are not typically controlled by the retailers).

Mobile Payments: Even Bigger in 2015

Posted on November 4, 2014 by bermanevansretail

We know that mobile payments are the next big thing. With the introduction of Apple Pay, things promise to pick up even more. As Judo Pay notes at Visual.ly: “Consumers around the globe are already embracing this technology and want … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , | 1 Comment

Don’t Discourage Customers from Visiting Your Web Site

Posted on November 1, 2014 by bermanevansretail

Unfortunately, many viewers abandon a Web site after a short visit. Why does this happen? And what can we do about it? As Kissmetrics notes: “Attracting a potential customer is hard enough. Grabbing their interest and retaining them is even … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , | Leave a comment

Tweeting for a Job During the 2014 Holiday Shopping Season

Posted on October 31, 2014 by bermanevansretail

Yes, in the fast-changing world of social media, retail job postings have now come to Twitter. So, this represents another opportunity for job seekers! When retailers ramp up for the peak holiday shopping season, they often need to hire seasonal … Continue reading →

Posted in Career Video Clips, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Social Media and Retailing | Tagged , , , , , , , , | 1 Comment