Category Archives: Social Media and Retailing

Retail conversations are increasingly two-way interactions; many blogs have a great impact on given retailers’ performance (and blog messages are not typically controlled by the retailers).

Social Media Use on the Rise for Small and Medium Firms

Posted on October 11, 2014 by bermanevansretail

With the immense popularity of social media, more and more SMBs (small and medium-sized businesses) are now using such media. It’s not just for the big retailers anymore. According to BIA/Kelsey’s most recent “Local Commerce Monitor” (July 2014), which is … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , | 1 Comment

Understanding the Social Media Platforms You Use

Posted on October 9, 2014 by bermanevansretail

It is not just consumers (people) who need to understand and utilize the proper style and good manners with each social media platform. This is also true for businesses! Proper style and etiquette will enable us all to make our … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , | 1 Comment

20 Tips for Behaving More Safely Online: Especially with Social Media

Posted on October 7, 2014 by bermanevansretail

BE SMART! Evans on Marketing Over the last several months, I have given a number of presentations on how to be smarter online. It is amazing how many smart people do things online that are not so smart. So, here … Continue reading →

Posted in Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , | 1 Comment