Category Archives: Part 8: Putting It All Together

This sub-category encompasses introlling and controlling the retail strategy.

The World’s Booming Dynamo of Online Shopping: Asia-Pacific

Posted on August 20, 2012 by bermanevansretail

Even with a population representing only 5 percent of the people worldwide, North American consumers have always led the way with the highest regional market share of global online shopping. However, as eMarketer reports, in 2013, Asia-Pacific consumers will begin … Continue reading →

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , | Leave a comment

E-Scores: A New Way of Mapping (Secretly) Consumers’ Buying Traits

Posted on August 19, 2012 by bermanevansretail

Depending on your perspective — as a retail business or as a shopper — there is good/bad news about the latest technological advances being used to track shopping behavior. There is now an incredible amount of in-depth information being gathered (unbeknownst to … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Privacy and Identity Theft Issues, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , , | 1 Comment

Retailer Responsiveness to Social Media

Posted on August 16, 2012 by bermanevansretail

Demandforce and Column Five developed the neat infographic displayed below. All retailers could learn more about their social media strategies and efforts from this infographic. Click the chart to go to the site of the infographic.    

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing | Tagged , , , , , , , , | Leave a comment