Category Archives: Part 8: Putting It All Together

This sub-category encompasses introlling and controlling the retail strategy.

Can RadioShack Make a Comeback?

Posted on February 9, 2014 by bermanevansretail

RadioShack has a had tough go of it in recent years. It has tried various times to reinvent itself; and it is doing so again now. Its repositioning message was humorously unveiled during last week’s Super Bowl. But, there are … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , | 1 Comment

A Clever Video on 10 Trends for 2014

Posted on February 2, 2014 by bermanevansretail

JWT Intelligence has released a 2-minute video on key trends for 2014. Check it out below. And click here for an executive summary in a slideshow format.    

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , | 1 Comment

Small Online Retailers Can Compete with the Big Guys

Posted on January 30, 2014 by bermanevansretail

Even though E-commerce via the Web has become very popular for the “big guys,” there still remain many opportunities for smaller firms. As Julie Neumann reports for Bigcommerce, an E-commerce platform serving 50,000 stores in over 65 countries: “If you want to build … Continue reading →

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , | 1 Comment