Category Archives: Part 8: Putting It All Together

This sub-category encompasses introlling and controlling the retail strategy.

Wal-Mart’s New ‘Checkout Promise’ and ‘Price First’ Private Brand

Posted on August 22, 2014 by bermanevansretail

As we discussed last month, the tough times continue for Wal-Mart. As a result, two of its various new initiatives to turn things around are a customer service pledge and introduction of the Price First brand. With regard to customer … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , , , | 2 Comments

TJX: A Master of Off-Price Retailing

Posted on August 18, 2014 by bermanevansretail

TJX Companies Inc. considers itself “a global, off-price, value retailer.” Its divisions include T.J. Maxx, Marshalls, HomeGoods, and Sierra Trading Post in the United States; Winners, HomeSense, and Marshalls in Canada; and T.K. Maxx in the United Kingdom, Ireland, Germany, … Continue reading →

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , , , , , | 2 Comments

IBM’s 2014 Online Retail Holiday Readiness Report

Posted on August 17, 2014 by bermanevansretail

As online and multichannel retailers intensify their already-underway preparations for the 2014 holiday shopping season, they should take a look at a new report from IBM. According to the IBM report: “A prosperous 2014 holiday season appears to be in … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , , | 1 Comment