Category Archives: Part 8: Putting It All Together

This sub-category encompasses introlling and controlling the retail strategy.

TV Interview: Where Should Retailers Be Locating?

Posted on December 18, 2015 by bermanevansretail

This television interview of Hofstra University’s Distinguished Professor Joel Evans (of the Zarb School of Business) very recently appeared on Fios1’s Money & Main$treet. The interview was conducted by host Giovanna Drpic. It deals with malls versus local shopping areas. … Continue reading →

Posted in Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 8: Putting It All Together, Video Clips (non-career) | Tagged , , , , , , , , , , , , , | 1 Comment

Marketing in the Fast-Food Industry

Posted on December 1, 2015 by bermanevansretail

It has been a tumultuous time for many fast-food marketers over the last several years, due to changing consumer tastes, the questionable healthfulness of some fast food, and other factors. So, how are fast-food companies reacting to this? Recently, Advertising Age — in … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , | 1 Comment

A Video Look at Retailer Optimism

Posted on November 27, 2015 by bermanevansretail

According to CIT: “Facing an ever-evolving landscape, retailers must prioritize innovation above all else as an essential step for survival. An omni-channel presence that includes mobile, Web, and social media appears to have the greatest potential. Retailers have continued to … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Video Clips (non-career) | Tagged , , , , , , , | 1 Comment