Category Archives: Part 8: Putting It All Together

This sub-category encompasses introlling and controlling the retail strategy.

Advice from Alibaba’s Jack Ma

Posted on July 11, 2016 by bermanevansretail

Jack Ma, who started life with very little, is now one of the richest people in the world. He is the  founder and executive chairman of retail behemoth Alibaba Group, which generates hundreds of billions of dollars each year. In an … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , | 1 Comment

Nathan’s Hits 100 — and Counting

Posted on July 1, 2016 by bermanevansretail

This year, Nathan’s (also known as Nathan’s Famous) — is celebrating its 100th anniversary. That is a tremendous achievement in any aspect of business, and especially so for a fast-food chain. What has enabled the chain to last so long? According … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing | Tagged , , , , , , , , , , , | Leave a comment

Power Retailing Can Be Applied by Small Firms

Posted on June 21, 2016 by bermanevansretail

TIPS FOR BETTER RETAILING: “Power Retailing: Not Just for Large Firms” by Joel R. Evans and Barry Berman  Business Week first popularized the term power retailing more than 25 years ago in citing the competitive advantages of certain large chains: They … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , | 1 Comment