Category Archives: Part 8: Putting It All Together

This sub-category encompasses introlling and controlling the retail strategy.

Can Tesla Sell Direct and Bypass Dealers?

Posted on December 27, 2016 by bermanevansretail

As we approach the end of 2016, we are going to present some of the most popular of the more than 1,500 posts that have appeared on Retailing A to Z. Today, we cover Tesla’s unique and controversial dealership program … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Discounting NOT Always Good for Department Stores

Posted on December 1, 2016 by bermanevansretail

As we have noted before, department stores such as Macy’s regularly offer discounted prices on many items. This may draw some added traffic and revenues, but does this increase profitability and draw profitable customers — and really help the department … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , | 1 Comment

A New UPS Report: Complexities of Online Retailing

Posted on November 30, 2016 by bermanevansretail

  On a regular basis, shipping giant UPS publishes reports on the “UPS Pulse of the Online Shopper™.” Its 2016 report deals with the tech-savvy shoppers who are transforming the retail landscape: “While E-commerce offers new, unparalleled opportunities for accelerated … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , , | 1 Comment