Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

When Is a “Sale” a Sale?

Posted on November 30, 2015 by bermanevansretail

Unfortunately, many retailers misuse the term “sale”. And shoppers are often persuaded that a product is on sale even when it isn’t. [For our holiday shopping tips, please click here.] As noted in Evans and Berman’s Marketing in the 21st … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , | 3 Comments

A Video Look at Retailer Optimism

Posted on November 27, 2015 by bermanevansretail

According to CIT: “Facing an ever-evolving landscape, retailers must prioritize innovation above all else as an essential step for survival. An omni-channel presence that includes mobile, Web, and social media appears to have the greatest potential. Retailers have continued to … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Video Clips (non-career) | Tagged , , , , , , , | 1 Comment

Happy Thanksgiving from BEretail

Posted on November 26, 2015 by bermanevansretail

   

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , | Leave a comment