Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

Bluemercury’s In-Store Strategy

Posted on April 4, 2016 by bermanevansretail

Bluemercury is a luxury beauty products and spa retail chain with stores in about 20 states and the District of Columbia. Macy’s acquired Bluemercury in 2015. Recently, Retail TouchPoints did a video interview with Barry Beck, Founder & COO, Bluemercury:  “With … Continue reading →

Posted in Career Video Clips, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , | Leave a comment

Better Utilizing Real-Time Data

Posted on April 1, 2016 by bermanevansretail

As we have noted before (see, for example, 1, 2, 3), many retailers are becoming more involved with retail analytics and big data. But, are they doing enough? Consider these observations by Ray Hartjen, reporting for RetailNext: “The best in retail has … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , , , | 2 Comments

Merz Apothecary: A Chicago Landmark

Posted on March 31, 2016 by bermanevansretail

Merz Apothecary is “a Chicago landmark (tour buses from around the Midwest make regular stops at the Apothecary) and a mecca for people who want unique and natural products for their bodies. The store sends packages to customers around the … Continue reading →

Posted in Career Video Clips, Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , | 1 Comment