Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

Gearing Up for Back-to-School Sales

Posted on June 2, 2016 by bermanevansretail

Yes, it’s only June 2, 2016. Nonetheless, a number of retailers are now gearing up for the back-to-school selling season; and some have even set up their displays already. In this highly competitive, multichannel environment, getting started early has become … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , | 2 Comments

How Customers Feel About Waiting in Lines

Posted on June 1, 2016 by bermanevansretail

We are an impatient society and expect that our time be respected. Thus, many shoppers get impatient if the lines in a retail store are too long. Sometimes, they even leave the store without buying. What should store-based retailers understand … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | Leave a comment

Self-Branding and Career Success/Failure

Posted on May 30, 2016 by bermanevansretail

About two weeks ago, we published several posts about your self-branding through your life and your career (1, 2, 3, 4). YouTube clips were included. So, what happens when there is a disconnect between our perceived self-brand (how we see … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , | 1 Comment