Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

What’s the Biggest Global Shopping Day?

Posted on November 14, 2016 by bermanevansretail

Last year, we wrote about the phenomenally successful 2015 online Chinese Singles’ Day, an annual event scheduled for November 11 that dwarfs Cyber Monday, which occurs on the first Monday after Thanksgiving each year. As reported by The Street: “Singles’ … Continue reading →

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , , , , , , , , | 2 Comments

2016 Holiday Shopping Tips for Smart Consumers

Posted on November 9, 2016 by bermanevansretail

Every year, BE Retail offers a list of holiday shopping tips intended to help shoppers avoid overspending their budgets. Since the holiday season starts earlier and earlier each year, this post keeps getting moved up. In 2012, when the holiday … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , | Leave a comment

Who Comes First: The Customer Or the Employee?

Posted on October 31, 2016 by bermanevansretail

The question in the title to this post raises an interesting issue. Yet, the answer is not as simple as it may appear. Of course, retailers should always want their customers to be happy — and therefore, profitable and hopefully … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , | 1 Comment