-
RSS feed
Categories
Retail Management Supplements
-
Recent Posts
Archives
Twitter Updates
Tweets by BEretail
Category Archives: Part 7: Communicating with the Customer
L.L. Bean’s Dominant Edge: Its Return Policy
Now that the 2016 holiday shopping season is over (except for spending gift cards), a vital question to consider from both the customer’s and retailer’s perspective is: What kind of return policy best serves my needs? For many consumers, the … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged Amazon, Business Insider, customer expectations, customer loyalty, customer satisfaction, L.L. Bean, opportunity, planning, refund policy, return, success, trust, video, YouTube
3 Comments
Delivering In-Store Delight
As we approach the end of 2016, we have presented some of the most popular of the more than 1,500 posts that have appeared on Retailing A to Z. Today, we finish the year with a post on the key … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged American Express, atmospherics, Birchbox, customer expectations, experiential retailing, in-store, multichannel, store design, store layout, tips
1 Comment
Can Tesla Sell Direct and Bypass Dealers?
As we approach the end of 2016, we are going to present some of the most popular of the more than 1,500 posts that have appeared on Retailing A to Z. Today, we cover Tesla’s unique and controversial dealership program … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged auto dealer, car, competition, distribution, Elon Musk, entrepreneur, experiential retailing, franchising, legislation, location, merchandising, multichannel, online shopping, opportunity, planning, poll, strategy, Tesla
Leave a comment
Retailing: From A to Z 