Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

Look to the Golden Globes for Ad Creativity

Posted on January 12, 2017 by bermanevansretail

The Golden Globe Awards were presented last Sunday. As more of a “party” show than others, the Golden Globe show attracts edgier ads. Here are two examples. As reported by T. L. Stanley for Adweek: “For fans who didn’t know … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , | Leave a comment

How to Be Better at Customer Service

Posted on January 9, 2017 by bermanevansretail

Last week, we wrote about one aspect of customer service — the retailer’s return policy — and its impact on consumer satisfaction. Today, we are presenting a broad-based infographic on good customer service that was developed by  Exponential Solutions (The … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | 1 Comment

2017 Global Economics Interview with Hof Prof

Posted on January 5, 2017 by bermanevansretail

Hofstra University’s Zarb School of Business Distinguished Professor Joel Evans was recently interviewed by the award-winning Hofstra radio station WHRU about the upcoming 2017 global economy. Here is that EIGHT-minute interview. The views are those of Professor Evans and not … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , | 1 Comment